Along with serving as the Director of Publicity for the past ten years for Theatre Unleashed, I have also worked as a freelance press manager for a variety of businesses, artists, nonprofits and charity organizations in many fields, mainly in entertainment.
Here’s a breakdown of my services:
*Strategy meetings with key personnel to develop a plan to attract the attention of press.
*Approved draft of a dynamic press release that will stand out both in format and content. I write press releases in a "story-style" format, which not only appeals to editors, but also gives flexibility to pubs that want to simply publish the release.
*Draft of a condensed calendar listing to help publications more easily list the event in their calendar guides and to give TV and radio an easy blurb to report on upcoming/weekend events. I will also take care of all the listings on the “do-it-yourself” guides.
*E-mailing press release to my contact list of over 500 L.A.-based print, TV, radio and blogger contacts, which is updated regularly. Plus, I follow up with e-mails and calls to target reviews and feature stories. During peak theatre seasons, I have monthly pitch sessions with some of the major publications and news programs in L.A.
*Coordinating interviews between press and producers for features, reviews, etc.
*Building a press kit for reviewers and coordinating critic attendance.
*Tracking when stories, articles, news segments and reviews will appear and helping producers keep track and finding pull quotes to use for promotion.
Prices for services are competitive and vary depending on the size and length of the production.
EXAMPLES OF PRESS RELEASES